Brief

Developed as a branding and creative direction project for the launch of Material Poet, this work focused on crafting a cohesive suite of digital collateral for social media to introduce the brand and its newest art print; Primavera. The visual language drew on tactile, print-inspired elements—layering imagery with vellum textures and soft translucency to echo the materiality of the artwork itself.

Through a restrained palette and considered composition, the outcome evokes a sense of intimacy and tactility, translating the physical qualities of the painting into a digital, yet sensorial, experience.